Responsibilities:
*Negotiate and purchase advertising inventory on various media channels
*Improve conversions by A/B testing ad sets and creatives
*Analyze data and optimize in order to maximize revenues and reach ROI goals
*Identify new opportunities to drive high-quality traffic to our website
*Plan, test, and implement new media channels
Collaborate with other marketing team members and cross-functional partners to implement strategies and execute high impact campaigns
Requirements
*1+ years’ experience in mobile user acquisition and ad buying analysis
*Hands-on experience managing campaigns on at least two of the following platforms: Google Search/ GDN, Facebook, Instagram, Twitter, Snapchat, Yahoo Gemini
*Outstanding Excel & data analysis skills (pivot tables, VLOOKUP, etc.).
*Experienced in working with marketing and analytics tools such as Google Analytics, BI, SEMrush, etc.